With audience behaviour changing dramatically since the pandemic, how can we best engage with audiences and coax them back into venues?
In this workshop we will look at ideal marketing assets to provide from a venue’s perspective. We will consider what content, images, video and other materials are most useful to provide to venues. In this session we will also look at how to embed accessibility into your marketing and what is working (currently) on social media.

About Laura Matthews
Laura has been working at Cambridge Junction as the Marketing & Communications Officer for 10 years. Amongst other responsibilities Laura’s role is to manage the venue’s social media platforms, design and produce marketing materials, write copy and encourage audience engagement. Laura has also worked freelance for touring artists and theatre companies and regularly attends training sessions and workshops on marketing and accessibility.

Tuesday 4 June session: Shakespeare Unbound: Modernising the Bard with Tom Heald

In this workshop, we will explore innovative techniques for updating Shakespeare’s classics to resonate with modern audiences. From adapting language and characters to reimagining settings and themes, we’ll delve into creative approaches to breathe new life into the Bard’s works Through collaborative activities and peer feedback, you’ll craft your own adaptations, refining your understanding of Shakespeare while honing your adaptation and storytelling skills. Join us for “Shakespeare Unbound,” where tradition meets modern creativity.

About Tom Heald
Tom Heald is a writer, director and theatre maker based in East Anglia. He has newly-graduated from Drama School and is emerging as a freelance artist and maker. He has had an unnerving obsession with Shakespeare since he was a small boy!