Idit Nathan & Helen Stratford: Play Cambridge Now Or Never!

Date:Sat 27 May
Time:Whenever you like!
Venue:Around Cambridge
Price:Free drop-in event (part of WATCH OUT Festival)


When was the last time you walked backwards whilst thinking of the future? Can you play dead? Play Cambridge Now or Never! is a site specific geo locative app that will prompt you to play Cambridge before its too late…

Play Cambridge Now Or Never! invites you to taken an interactive ‘live art’ journey; reclaiming public spaces in imaginative ways through playful, even mischievous, instructions.

Artists Idit Nathan & Helen Stratford came together to create Play The City Now or Never! (PCNN) in 2015. Partnering with national arts organisation METAL and supported by Arts Council England they developed the PCNN App for Peterborough and Southend-On-Sea. The PCNN App, like the low-tech resources the pair have developed for Festival of Ideas Cambridge, CounterPlay ‘16 Aarhus, Wellcome Trust and National Theatre London, provokes playful engagement with urban cityscapes. Positioned at the intersection of art, play, technology and available as a free download through Google Play and Apple’s App store, Play Cambridge Now or Never! is a completely new version of the PCNN app, specially designed for WATCH OUT festival in collaboration with Cambridge Junction.

Download the Cambridge app to play from SAT 27 MAY, on your own or with friends, and prepare to experience the city in a whole new light!

Cambridge version commissioned by Cambridge Junction
Artists- Idit Nathan and Helen Stratford | App developer – Nick Cheek | Graphic design – Maddison Graphics | Photographer – Julian Hughes
Photos: Julian Hughes


- Doing the walk [with the app] was an odd experience. I am an adult skipping!
- Waving to drivers was a real giggle- all the things you don't do as an adult.
- I noticed various things I haven’t noticed before.
Peterborough residents on Play Peterborough Now or Never

A playful App that engages in a ‘low tech’ kind of way!
Digital People in Peterborough

Discover a new side to life in the city centre
Peterborough Telegraph

All prices include booking fees.

Bar and Box Office open 1 hour before event start time.

WATCH OUT 2017 after-party from 10pm.

Hunt and Darton's 24 hour Radio Local continues all night!

Due to limited capacity, some shows require you to book your seat in advance. Once you have bought your festival pass the Box Office will email you closer to the event date with your show/seat booking options.