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Escalator Outdoor Artsis Arts Council England East’s talent development programme which sees artists’ engagement with public space as crucial in developing this form of exciting artistic practice.

Managed by Norfolk and Norwich Festival and delivered by leading arts organisations in the Eastern region, Escalator Outdoor Arts can take artists to the next level of their careers and enable them to take time to explore new creative territories. The programme provides support for the continuous development of new, emerging and established artists across all art forms who are located in the region or who have strong links to the East of England.

Outdoor Arts is work which is presented in outdoor and public space. Often it is presented in town and city centre areas where there is a high footfall and therefore can attract large numbers of audience. The use of public space allows artists to reach new audiences and provides them with a provocation and a call to respond to both rural and urban environments through their practice.

Escalator Outdoor Arts is open to emerging, mid-career and established artists, companies and creative producers who can demonstrate either a desire to develop their practice into the outdoor arena if new to this context or a clear rationale as to why this would be a development of their current outdoor practice.


For stage 1 you need to submit an initial proposal. This should consist of a maximum of two sides of A4 and include the following information:

  • ·         A clear description of the artistic idea you wish to develop,
  • ·         How the idea is a development of your current practice
  • ·         A brief description of your work to date,
  • ·         Details of the artists involved and how you intend to develop your ideas further
  • ·         How this idea/project will respond to an outdoor or site specific context
  • ·         Details of how you anticipate engaging with the public and the Escalator Outdoor Arts partners
  • ·         Supporting material may also be submitted e.g. CVs, DVD’s, show reviews

Initial assessment of applications will be made based on the following criteria:

  • ·         Quality and originality of the idea
  • ·         The context in which it could be presented
  • ·         Potential for artistic development and partnership
  • ·         Realism of initial proposal and budget
  • ·         The touring potential of the work

Send you application to by 12 noon on 29 November 2012 please note applications after this time and date will not be eligible.

Download the full information pack.


This project is managed by Norfolk and Norwich Festival in partnership with Watford Palace Theatre, Seachange Arts, UK Centre for Carnival Arts and with support by Metal and The Junction, Cambridge.

21/11/2012 - 17:25
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